About us
The people
in the room.
Yalla Now AI is a boutique consultancy helping leaders, founders, and builders move from complexity to coherence. When you work with us, you work with the two of us: operators, educators, and entrepreneurs who have started, scaled, and sold companies, and who teach at the Wharton School today.
01
Malak Atut
Co-founder · Healthcare executive · Educator · Serial entrepreneur
- Undergraduate Lecturer & Advising Entrepreneur, the Wharton School
- Wharton Executive Education alumna, Generative AI & Business Transformation
- New Jersey Innovate100 Most Innovative Business Leaders, 2025
- Co-host, Yalla Now AI Podcast
- Founding Member, Global Health Forum and Congress
- Co-Chair, Venture Forum
Known for transforming complex ideas into clear strategies that move people and organizations into action.
Malak Atut is a portfolio career professional who serves as a healthcare executive, educator, and serial entrepreneur whose career spans leadership roles as a founder, advisor, investor, and operator. She leads the strategic evolution of global digital health platforms, driving innovation at the intersection of healthcare, AI, access, and equity.
A Wharton Executive Education alumna in Generative AI and Business Transformation, Malak also serves as an undergraduate lecturer and Advising Entrepreneur at the Wharton School. She is the co-founder of Yalla Now AI, a business consultancy helping leaders, founders and builders move from complexity to coherence, and co-host of Yalla Now AI Podcast, dedicated to making AI accessible and understandable to all.
Recognized as one of New Jersey’s Innovate100 Most Innovative Business Leaders in 2025, she is known for transforming complex ideas into clear strategies that move people and organizations into action. Malak lives in the New York City metropolitan area with her husband, two teenage sons, and an ever-growing collection of virtual cats.
02
Reima Shakeir
Co-founder · Strategist · Organizational repatterner · Scholar · Author
- Course Lead, Wharton Communication Program (MBA)
- Former Clinical Professor, NYU Stern
- Former Chief Operating Officer, one of the world's largest family foundations
- Entrepreneur since 17; sold her first business by 22
- Published author
Uses rigorous, science-informed methods to make the hidden dynamics of complex systems visible.
Reima Shakeir is a multidisciplinary strategist, organizational repatterner, scholar, and published author who uses rigorous, science-informed methods to make the hidden dynamics of complex systems visible. Her research explores business intuition and ambivalence, helping leaders draw on inner-knowing to navigate uncertainty—a question made newly urgent by AI, where she guides leadership teams through adoption that amplifies human judgment rather than eroding it.
Her executive coaching spans strategic and crisis communication, narrative intelligence, adaptive leadership, difficult conversations, constructive conflict, and resilient team building, and increasingly the leadership challenges of the AI era: deciding what is signal and what is theater, which futures a technology actually serves, and which judgment must remain human.
An entrepreneur since age 17, Reima became a partner in a multilingual publishing house, expanded it into a leadership-development consultancy serving governments, NGOs, and corporations, and sold the business by age 22 before becoming a Chief Operating Officer at one of the world's largest family foundations. Today, she co-founds and mentors startups—including Yalla Now AI, a consultancy helping organizations move from complexity to coherence—and serves as Course Lead for MBA students in the Wharton Communication Program, having previously served as a Clinical Professor at NYU Stern.
Design your path.
Tell us what you're carrying, and let's architect it together.